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Piet Hein Superellipse

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Topography of Typography El Lissitzky

1 The words on the printed surface are taken in by seeing, not by hearing.
2 One communicates meanings through the convention of words; meaning attains form through letters.
3 Economy of expression - optics not phonetics.
4 The design of the book-space, set according to the constraints of printing mechanics,
must correspond to the tensions and pressures of the content
5 The design Of the book-space using process blocks which implement the new optics.
The supernatural reality of the perfected eye.
6 The continuous sequence of pages — the bioscopic book.
7 The new book demands the new writer. Inkpot and quill pen are dead.
8 The printed surface transcends space and time. The printed surface, the infinity of books, must be transcended

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